Old tricks in propaganda

Politicians rely on propaganda to build on their image and use it as vehicle in seeking their fortunes. No, propaganda isn’t necessarily bad. It has its good uses. But in politics, the examples on how it is used in a bad way are abundant. These propaganda efforts are so blatantly false that one easily unmasks the truth. It exposes the superficial knowledge of these people in the art of political propaganda. They are crudely done, with almost no effort to disguise the true nature of their message. The method is an insult to the intelligence of Filipinos.

Because of this, the propaganda becomes ineffective, a waste of time and money. It is offensive to the sensibilities of audiences. Of course, it will appeal to supporters of these politicians. The purpose of the propaganda, however, is undermined.

These thoughts come to mind as I watched and listened to the barrage of propaganda aired over radio, television and social media for Leni Robredo and Isko Moreno. As a veteran journalist, I don’t see any of their messaging accomplish the desired goals: to enhance the image of their candidates.

For instance, Isko Moreno’s “hospitalization” for Covid 19 was more comedy than news. Leni Robredo’s chant-like recitation of her name — obviously a desperate attempt to drill her name into the minds of the public — will not lift her an inch higher than her poll numbers have shown during the last five years.

One might ask: what was the purpose of this media blitz during the last two weeks? Well, Isko and Leni want to bolster their name recall so that when the next poll survey expected to be undertaken this week, their numbers will have improved. I am almost certain the big pollsters will come out with a final poll survey before the period for filing of the certificates of candidacy on October 1-8, 2021.

About Manuel "Boy" Mejorada
Manuel "Boy" Mejorada is a journalist and social media activist. A former Iloilo provincial administrator, he is now waging a crusade against corruption and narco-politics.

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