The problem named Leni Robredo

The problem with Vice President Leni Robredo is she thinks she can fool the people, all the time.

A little over a week ago, Mrs. Robredo issued a call for a time-out from politics. The nation needs to focus on the Covid 19 pandemic, she said. But that lie was quickly exposed after she started an aggressive multi-platform propaganda campaign, costing millions of pesos every day, in an apparent effort to gain traction and improve her poll survey numbers. Her radio and television commercials are flooding the airwaves; maybe she believes this media offensive will bolster her image and put her with striking distance of the leaders among probable candidates for the Presidency.

As if that was not enough, Mrs. Robredo launched her podcast on Spotify last Monday. She is leaving no stone unturned to make herself more palatable to voters, especially among millennials. Podcasting is popular among the younger generation, but for topics that they share an interest with. Unfortunately, only a small segment of the population depend on podcasts for their political diet.

If Mrs. Robredo thinks this will be a game-changer, she’s wrong.

How can she make herself appealing to the younger generation when she didn’t even create a ripple with her non-stop social media marketing campaign?

As a political product, Mrs. Robredo suffers from factory defects. The most glaring is that audiences quickly detect a lack of authenticity — insincerity oozes out of her — when she speaks. I have commented in the past that Mrs. Robredo’s face is like rubber used to make giant tires for 10-wheeler trucks. Her facial expressions betray her lack of empathy for her audiences, which has dwindled steadily over the years.

It’s not about the platform, Mrs. Robredo. The problem is you.

About Manuel "Boy" Mejorada
Manuel "Boy" Mejorada is a journalist and social media activist. A former Iloilo provincial administrator, he is now waging a crusade against corruption and narco-politics.

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