Panimu-ot

What is “panimu-ot” in English?
Honestly, I am struggling to find an exact translation.
But this Hiligaynon word is a very precise word to describe how a person relates with other people and affects how he or she is perceived as an individual.
And this is what appears to be an important factor for political leaders seeking election.
It is an invisible magnet that attracts people (voters) to throw their support for a particular candidate.
Yes, it is intangible, and not money, not power, not position, could bring “panimu-ot” to a politician’s person.
It is more akin to credibility and empathy and humility brought together and raises the level of trust and confidence in a leader.
“Panimu-ot” comes to mind when people talk about the leadership of Boboy Tupas as congressman of the 5th district.
Cong. Boboy is kind, soft-spoken and humble. He is hard working and genuinely cares for the people. This is the reason why, even against all odds (with the power and money of his brother Junjun thrown against him in the last elections), Boboy won by a landslide over his opponent, sister-in-law Atty. Gel Tupas.
The effect of “panimu-ot” is magical. I saw this happen during my stint as Provincial Administrator of Iloilo under the late Gov. Niel Tupas Sr.
Gov. Tupas is the best example of “panimu-ot” at work, which was what endeared him to the people.
His second son, Boboy, is seen as the improved version of the father in terms of “panimu-ot”.
And I predict that this is the personality trait that will bring him to more success as a political leader not only in Iloilo province but in the entire country as well.