THE POWER OF STORY TELLING


The victory of Boboy Tupas as Congressman of the 5th District of Iloilo is a demonstration that story telling is the most effective way to convey a candidate’s message to the people.
Not once did Boboy deliver a traditional political speech that was bombastic. Neither did he resort to mud slinging and below the belt attacks.
All throughout the campaign, Boboy remained humble and meek, the man who was always ready to turn the other cheek.Boboy Tupas is loved by the people
Several times, he was humiliated and insulted. His position as Vice Governor (and in some instances as Acting Governor) was disrespected. He was called names.
But Boboy never felt an urge to retaliate. He quietly accepted the blows and continued to preach core values about family, relationships, commitment to public service in stories that he told and retold.
And for the first time, Boboy put humor to good use. He was able to put his audiences at ease. He reminded them about his father, the late Governor Niel Tupas, Sr.
As I watched him go about his campaign, I felt confident as early as the last week of April that his victory was 101% certain.
That’s because Boboy gained the love and respect of the people of the 5th district of Iloilo. And not even the overwhelming resources of the administration was enough to stop his landslide victory.
At the last count with still about 10% of the votes left, he was leading his opponent, Atty. Gel Tupas, by a margin of 35,000.

About Manuel "Boy" Mejorada
Manuel "Boy" Mejorada is a journalist and social media activist. A former Iloilo provincial administrator, he is now waging a crusade against corruption and narco-politics.

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